Reflection, Imitation, Experience
Category Archives: Management Blogs
June 2, 2017Posted by on
November 9, 2016Posted by on
That was another 9/11 when an airbus demolished world trade center and the world went shocked with some serial impacts afterwards. This is now another one in India.
Situation 1: I had my night-shift at office and my boss announced that, INR 500 and 1000 notes has been banned and its all over the news by then. I had a lot of emails pending and clients who had no clue what happening in India. I sent my office boy to exchange few INR 500 notes to convert into INR 100 notes from near-by shops, he came back with a no-hope face and I understood, the news is everywhere now. I only have few 500 notes in my pocket and ATMs are closed for next two days! I used to buy food items from local market and I started thinking, this time I need to travel 3 Km to purchase some over-priced food packets and vegetables from a shopping mall!
Situation 2: My Boss has a D-MAT Account. Next two days is going to be big investment days for him. Less transactions in Market and the stock market is going to start with a lower value. The time I am writing the blog, he might be busy calculating the investment amounts.
Situation 3: As they said, Petrol pumps and Hospitals are accepting 500 and 1K notes! I went to a petrol pump nearby, if they can help me by exchanging some money! they said, for each 500 Rs note, they will return INR 450. A two day’s business with 10% instant profit!!
Situation 4: I denied the offer of the petrol pump guy and started walking towards my home. I badly needed a Cigarette and a cup of tea from the roadside tea vendor. Unfortunately, I had only 500 Rs notes and the tea seller simply said, even if I purchase a cigarette packet, he is not going to do any business with 500 Rs notes. I know only one place where I purchased cigarette via card-payments is Airport! I was wondering, what smokers are doing right now? Do we have any online website to order Cigarettes in India?
Situation 5: I found a tea seller who said, “Give me 500 Rs and Purchase Cigarettes of the amount. I don’t care if this is banned or not. Modi ji used to sell tea and also I am selling now! I will manage this with electric department employees, they are my regular customer! ”
Situation 6: I called up my Fiance and she is so tensed about this change, as there are only a few days left for my marriage in a tire 100 town and 250 KM away from a nearby City, Kolkata. where online payment is just a myth or just online recharge apps like Freecharge/My Airtel App. She is scared how all the arrangements are going to be like when RBI has set a rule on daily withdrawal amount.
Situation 7: I was just crossing the park near my house and a less-known neighbor was paying money to an Auto-driver for his trip from office. The auto driver asked for 350 Rs also the driver has no change as its the day start for him. My semi-rich neighbor preferred to pay him a 500 Rs note. After all 350 Rs in 100 s and 50 s is a big value. The Auto Driver is not just happy, he was delighted with such a good start in the morning.
I am at home now and hungry. Searching a cheaper option to order my breakfast online. Zomato or any other players are not offering any discount on online payment! My Facebook page updates are reflecting a hilarious imbalance on polling result. Hilary Clinton = 131 & Mr Trump = 168.
9/11 is not a good date for USA.
August 19, 2016Posted by on
July 2, 2016Posted by on
During my initial days, when I tried to understand the key factors and parameters of a successful relationship, It was like a law, you need to have a love to build a relationship. So, first find the love and build a relationship with your love! 🙂
Also in India, Love comes by luck, stays by luck and fortunately you can have so many feelings of love in your life, until you are grown enough and earn enough to marry someone! So, love is not something, you can trust you have when you are going to start a relationship. You cant force your heart and you cant control your mind! There is a second way, you can understand, you can share your views and impure a budding communication with truth and visibility. What more you can do, to build up a strong relationship with your partner, who has been arranged by someone in your life. You have few common and many different views, which looks even because of tendency of compromise or openness.
But! once you started thinking about commitment, I want to know from you people, how to develop a relationship so that it actually becomes perfect? Any thoughts!!
February 18, 2016Posted by on
Media was more concerned about the JNU case and a silent movement was promised to take place for smartphone world. World’s cheapest smartphone at INR 251!!
Make In India’s one of the flagship product which was proposed to start pre booking today by 6 AM!
Unfortunately, the website got crashed
Did you checked this page yet? Go for it to find if you are too lucky.
November 17, 2015Posted by on
Baba Ramdev trolled again. As he launched Patanjali atta noodles. Good business sense I would say! People lost the old temperament for Maggi and Maggie is not cold drinks! People have to bring it home before preparing it. Where u have your mom/dad/sister/wife to give you a 5 minutes lecture on why you should not have Maggi.
So Ramdev baba is pushing his brand before the market comes to its original preference. India has a old love for Ayurveda and the world like the word Natural. Baba Ramdev took both the words on his marketing book and see the difference! He is the highest selling Indian brand followed by Kerala, Fortis, Bollywood etc.
Baba has its own ration chain that allows him to reach the rural areas too.
Fact is HUL even don’t have that strong and dedicated supply channel across the country.
Prime minister Modi also gifted him a full day named Yoga Day. What more we need? Baba, you are a businessman. A seasoned one!
Taking few aspects of India across the world!
September 14, 2015Posted by on
Yep! Bloglet is the small blog, those comes from memories and these stories mainly comes with a smile.
We may live in a yellow submarine, but your first knowledge about this globe is not your teacher or your parents. Its the black covered yearly updated diary.
I remember, in my childhood.. the maps on the last page of any diary was a Wonderland. Like so many children, I use to find places on the map. There was a game even that I used to play with my sister. To find out the name of a city from the map. I don’t know how much time I have spent with those light shaded colorful pages finding a name over it.
This was my first hello to the world.
Today on my corporate diaries, I hardly can find such maps. This generation has Google Maps and Google Earth. The game is definitely tougher today.
September 3, 2015Posted by on
So many hundred years ago, in mid-Atlantic, sailors went slowed due to no current in air or water. I don’t know how an Indian boatman reached there and crossed the retarded ocean heading to the west… Here we go, launching the new hero.
Manjhi, The Mountain Man
PO + Village: Gehlaur,
State: Bihar, India
History says, India can wait for anything! From Justice, 4G to public toilet Indians are habituated to wait! But for something good. Good news is, we got an extra-ordinary movie that actually connects hearts! Take a walk by the beaten path and watch the sunset over those corn-field, rest by an old honey tree, walk back, reach your home and watch ‘Manjhi, The Mountain Man’ on YouTube or torrent!
I shouldn’t suggest like this, but I am a daily user of these websites to fulfil my movie-watching desire. Specially when, even producer is not to earn few crores! Rather this movie is a genuine example of huge opportunity for NFDC to launch their movie making projects to more International audience.
I am not talking about global acceptability of such a biopic like ‘Manjhi, The Mountainman‘, rather I am justifying its global consideration. British Government was not good enough to leave enough for independent India, apart from Indian Rail and Pakistan. After 40 years, the nation was able to figured it out, how to continue the development. So many areas of the country never felt the government before and here is the hero, the last man standing in a queue of 1.28 Billion people. The last Indian, if we arrange all of them as per everyone’s savings, expenses, property, education, medical and other facilities. The story in best four lines is like this:
A touch of Love story is definitely an Indian style, but this one is different. The concept of love works like an natural aroma for this movie, based on a place named Wazirganj where people are bound to reallocate during Tropical-summer, people have to cross a mountain to avail nearest public transport. The script compared the one-man-made-road with TajMahal. Actually when I look into this matter, I see two gifts for two different dead women. One is build by India’s most wealthy person across the history (Sahajahan, Owner of Kohinur) and another-one is the uneducated person from India’s most backward society called Musahar from Bihar-UP’s remote border area. Where women got abducted and raped abruptly, People strived from hunger normally, Killed brutally and challenge the God helplessly, like this Man of the Movie- Dashrath did.
You can relate the life with some one, who chased a herd of wild elephants with a bamboo stick in Masai Mara to save his village or the eternal character Andy Dufresne braked the jail against all the issues or how Hercules fought against Nemean Lion. Completely alone except their will-power.
This is where, Dasarath Manjhi got the international match. A man from India’s most backward society can do this much, because he promised in the name of his dead wife. When, a society makes a man’s life completely miserable and God is only one left, whom he can challenge! He challenged a Mountain-Task! All the characters in the movie are perfectly fitted. Naxal revolution, Garibi Hathao campaigns added few historical references to the biopic.
We got few initial responses about this movie on Daily Mail, UK website:
One Day, when Indian History will be mile-stoned by some excellent movies, Manjhi will definitely named as a trendsetter. International Media need to talk about the boatman. This is a bait for Oscar Nominations from Indian film fraternity.
July 27, 2015Posted by on
Whenever I start thinking about writing a blog and I create a MS Word file on my desktop, I open the file and start thinking about the probable topic, I need to write about that can actually create a poof in the digital content world, I just type, “Life is..” then again I start thinking about, LIFE IS WHAT?
My inner soul says, “Tough one, this is probably the toughest ever self-raised question across your school syllabus, college encyclopaedia, google and your other knowledge universe.
I press the back-space button and leave the file blank. Once, you start thinking about life, you cannot think any other. As a teenager, I once realized, love is life. So, I started searching so many lives. I meshed up and finally fixed one life forever. When, I was about to take off to different state, my fixed life dumped me and made me understand, life is adjusted changes with respect to your brand of wine, shirt-size and credit limit, while parents, relatives, friends remain constant.
Life was completely fucked-up, so, I did attempted to change my career into content writing. With Market Research experiences, it may tough for anyone to get into content writing, sometimes. I presented my blog page to the interviewer and she got impressed. Within two weeks, I got my credit card, own bank account and I started hating my job. There is few miles between content writer and content creator. So, when my manager asked me to submit two write-up on a daily basis, with a fixed format and word-limit. I got fucked again. Content may be the king, but not in a third-world country. Definitely not a well-paying job, definitely you are not a copy-writer. I gave myself some more time and left everything.
Probably ‘life’ is the best ever fascination of human desire. We all need a life. We live till we keep breathing, until our heart cells says, “We had enough of it.” We all work, we earn and end of the day we spend all for a better life.
January 27, 2015Posted by on
It was just another morning. I woke up hungry. I was not in a condition to consider my favourite dishes, was just hungry for anything to eat! I took my android phone and just ordered, “Ok Google, I am too hungry, need food immediately.” I checked my wallet, left with 200 bucks only! My concentration returned to my handset, “Ok Google, I have 200 Bucks with me.” 200 bucks are just not anything for two hundred bucks. Rather you can call it a tip for the delivery boy.
Google checked my available balance and asked me, how much you are willing to pay for this breakfast? You have 20K in your account. “Ok Google, make it below 500”
I got a call within 5 minutes from my nearest restaurant, who can deliver me within 10 minutes!
“Sir, now we have these, what you would like to have and here is your google suggestion within your budget. A pasta with a pan pizza and coke.”
“Continue with the suggestion!”
Google knows me better than what I can think about myself!
Within next 10 minutes I opened my door, the delivery boy at my doorstep!
This is what Google is going to change the world!
Nothing new, Google has my account details, my location and sent my message containing my requirement to nearest restaurant, who have promised a 10 minutes delivery, in my living area.
For financial transaction they requested to enter a onetime password to enter on a verification page followed by a security password. The life can be as simple as that!
Few days later, my parents came to my place and I had no time to set up a plan, but I had a budget to spend on their sight-seeing. I took my phone and just ordered, “Ok Google, I need a sightseeing plan for two adult at a budget of 10K. Within next 15 minutes, I had all the best possible plans for my parents in my inbox. I just selected one option and rest of the process was just easier than anything.
Google Plus have the potential to perform all the services where it can use an artificial intelligence for any command from its database. I am waiting for the day when Google is going to offer me these services with an android phone.
December 30, 2014Posted by on
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 41,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 15 sold-out performances for that many people to see it.
December 25, 2014Posted by on
Do you know your brand? The answer might seem very simple but it actually isn’t.
Ask yourself- what are you selling? Or put it this way, what is it that customers are buying from you? Many businessmen sell commodities to their customers in a way to maximise profits without knowing as to what exactly it is, that they are selling. Businessmen turn successful if they understand as to what is there in their product that the customer would like to purchase. You cannot sell your products if you don’t know what they are.
Five points to help you understand your product clearer:
What do you sell: Do you sell a product, a service or both? Companies like PepsiCo, Godrej consumer goods, Britannia, Unilever and other FMCG companies sell products while a company like Maruti Udyog, GM sell both, products and services, i.e., the car and after sales service. IT consulting companies like Accenture, Infosys and Legal and medical professional services firms sell services only and not products. Similar is the case with multiplexes like PVR and Wave Cinema.
Use and Benefits: What value, do you think is your brand likely to add to your customer’s life in terms of benefits and advantage? Also think how is your product better than your competitor’s or in other words, what is your product differentiator and USP. A brand like SBI (State Bank of India) provides easy banking solutions and is better than others due to its largest chain of ATMs. Similarly, retail stores like BigBazar and Walmart are famous for their discounted sales in Indiaand in the US respectively. A clearer picture of this would also help you in marketing your product better.
TIP– Sell product ‘benefit’ rather than selling product ‘features’
Product Kind: Is your product a luxurious commodity or a necessity item? A product like Mobileor Cell phone which was considered a luxurious good some time back is now a necessary product. Is you commodity one of these kinds? Is your product seasonal or something which can be sold throughout the year?
TIP– Try to convert your product or service into a ‘need’ for your customers rather than selling it as a ‘want’.
Market it caters to: What kind of market is your product meant for? Is it for Upper, Upper-middle, Middle or Economic and budget item? A car like, Mercedes and BMW, is meant for the upper-class group of people while Tata Nano is a budget car meant for middle class customers. Similarly a mobile phone of blackberry is a luxurious item (though it is changing) while the basic models of Nokia are an economic product.
TIP– Marketing of products meant for different class of people should be done differently.
Limitations: It is also important to note the limitations of your product. However, good your product might be in the market, it would always be having some limitations and drawbacks. Think on how can these limitations be curbed. You should work on the drawbacks to improve your product.
Keeping these points in mind, identify your brand to make it better understood by your customers.
About the author: Harmit Singh is a Sales and Marketing Consultant for Small and Medium Businesses; An Online Market Researcher by profession. Currently working with Federated Sample. For more blogs from Harmit, Click on: http://www.harmitspace.blogspot.in
October 21, 2014Posted by on
How it feels, when you dial a customer care number and after spending so many time and money with the repetitive IVRS, a customer care executive unable to solve your problem and request you a ‘call back later’?
A survey shows, 70% customer are normally confident over phone to lodge a complaint with a higher dissatisfaction rate. Keeping in mind the increasing preference of online customer complaint web-pages and social media content analysis over a period of time, we found the customer comfort zone of documenting any complaints and requests. Big players are going heavy on different platforms like WebPages, Email, Web-chat etc services for better customer service satisfaction.
Email Marketing can be an outworn tool of promotion, which doesn’t mean that the advantages of this communication medium can be ignored. You reach office, check your mail-box, sometimes this is so integral part of our corporate daily-life. Emails are more informative and more structured document to get a clear insight of customer complaints. A survey shows the confidence index of customer on this special medium is almost 47% and there is a huge scope to increase the number.
You can’t ignore Email by just stating it’s outdated. The usability and operation can be restructured to make this more interactive, prompt and consumer oriented.
Folks! Do I sound a bit cheesy? You may think what more we can do with this?
At a glance, Email Tool-Kit as a customer touch point can make a lot of difference:
Email is more informative, documented and not being a real-time solution to the customer, replies can be more specific and appropriate to the issue.
Email is a zero telephone bill solution to both company and the customer
Email can keep the flow of information related to a specific complaint updates regarding all type of steps taken for the issue, which can be considered a key point to have better customer relationship.
Implementing a proper Email based customer care system just need a better workforce with great communication power and few advanced IT services.
Hire People who know where customer will play: To have more satisfied customer, you must hire people, who knows your customer. Set a reply-time target and let them interpret customer invoices. Popular instant messaging clients host as many as 330 million active users per month. Get the cream of it!
Set auto reply of confirmation: Once complaint has been registered, customer can get a reference ID and link to check the update.
Channel your information: Use problem based customer care team and use keyword filter for subject and body-content. Your diversified team can deliver a proper solution to large number of customers.
October 4, 2014Posted by on
The store window is the first thing that creates an impression to the customer. Therefore, you need to be as innovative and clear in your message for the window as you can. There exist a lot of unique options to brand your glass. We list a few commonly used ways to brand your glass and the materials used in the process. You can use them in isolation or combination for your branding purposes.
1. Color vinyl cutting: Plotter cut self-adhesive vinyl into the shape of letters, logos and messages is an extensively used technique that allows you to deliver your message without obstructing the view inside the store. We have all used these to make sale announcements, advertise new entries and seasons changes. However, it is dull and overused.
2. Translucent prints: Digital printed translucent vinyls can be conveniently pasted on glass. They can also be cut outs as per your creative. The major benefit here is that you can have a large creative, maybe cover the glass edge-to-edge and also allow the passer by to look what’s going on inside your store at the same time. It doesn’t make the glass appear like a wall but an entry into a new dimension of great products.
3. Solid prints: While translucent prints are great, it is possible, that they might not make as much impact as a solid opaque print would. The drawback here is that you must keep the size small so that your glass remains a glass and does not become a permanent visual divide. This kind of effect is achieved by printing on opaque self-adhesive vinyl (with our without a cut out) and pasting it directly onto the window.
4. Etching Vinyl: Frosted/Etching self-adhesive vinyl was created to give clear glass a etched look. Frosting is a physical process done on glass that makes selected portions rough and opaque. This film provides the same effect quite well. The etching film can be cut into any shape and can be used to represent your brand logo or your branding message. Further, it is also printable and it gives a really unique result in terms of aesthetics.
5. One way vision: This one-way-vision/mesh printed vinyl has a mesh-like structure. The speciality of this material is that from the outside it looks like a solid print (maybe around 75% opacity) but from the inside of the store everything outside is visible. This is a great choice if you want to print large creatives and cover the whole window. If your store is inside a mall or has a good amount of lighting inside, the opacity from outside further reduces (approximately around 50%).
Now that you are aware of the basic techniques to brand your glass, ask your designer to play around with these tips and make something unique to showcase your brand and it’s ideology.
About the author: Maniraj Singh Juneja is the MD at Amitoje India. His company provides shop branding and printing services in Delhi, India to a huge number of retail companies. Feel free to contact them for questions or followups.