Reflection, Imitation, Experience
Five Ideas for Glass Branding for Your Store
The store window is the first thing that creates an impression to the customer. Therefore, you need to be as innovative and clear in your message for the window as you can. There exist a lot of unique options to brand your glass. We list a few commonly used ways to brand your glass and the materials used in the process. You can use them in isolation or combination for your branding purposes.
1. Color vinyl cutting: Plotter cut self-adhesive vinyl into the shape of letters, logos and messages is an extensively used technique that allows you to deliver your message without obstructing the view inside the store. We have all used these to make sale announcements, advertise new entries and seasons changes. However, it is dull and overused.
2. Translucent prints: Digital printed translucent vinyls can be conveniently pasted on glass. They can also be cut outs as per your creative. The major benefit here is that you can have a large creative, maybe cover the glass edge-to-edge and also allow the passer by to look what’s going on inside your store at the same time. It doesn’t make the glass appear like a wall but an entry into a new dimension of great products.
3. Solid prints: While translucent prints are great, it is possible, that they might not make as much impact as a solid opaque print would. The drawback here is that you must keep the size small so that your glass remains a glass and does not become a permanent visual divide. This kind of effect is achieved by printing on opaque self-adhesive vinyl (with our without a cut out) and pasting it directly onto the window.
4. Etching Vinyl: Frosted/Etching self-adhesive vinyl was created to give clear glass a etched look. Frosting is a physical process done on glass that makes selected portions rough and opaque. This film provides the same effect quite well. The etching film can be cut into any shape and can be used to represent your brand logo or your branding message. Further, it is also printable and it gives a really unique result in terms of aesthetics.
5. One way vision: This one-way-vision/mesh printed vinyl has a mesh-like structure. The speciality of this material is that from the outside it looks like a solid print (maybe around 75% opacity) but from the inside of the store everything outside is visible. This is a great choice if you want to print large creatives and cover the whole window. If your store is inside a mall or has a good amount of lighting inside, the opacity from outside further reduces (approximately around 50%).
Now that you are aware of the basic techniques to brand your glass, ask your designer to play around with these tips and make something unique to showcase your brand and it’s ideology.
About the author: Maniraj Singh Juneja is the MD at Amitoje India. His company provides shop branding and printing services in Delhi, India to a huge number of retail companies. Feel free to contact them for questions or followups.