Get Busy Living or Get Busy Dying

Reflection, Imitation, Experience

Auto Expo Print Coverage – Two Wheeler Industry

Print Media coverage of the Two wheeler companies during Auto Expo 2014. Though it is a trend to focus on regional publications, Auto-expo coverage has more contribution on National Dailies.

images

V-Score is a complex factor that proportional to the number of  people read an article.

Top 10 Daily based on total coverage score.

Publication Group

Grand Total

BAJAJ

HERO MOTO

YAMAHA

SUZUKI

HMSI

TVS

V Score

%

V Score

%

V Score

%

V Score

%

V Score

%

V Score

%

The Times Of India

9197

3830

42%

2042

22%

1554

17%

1283

14%

486

5%

2

0%

Nav Bharat Times

3851

862

22%

1085

28%

594

15%

594

15%

0

0%

716

19%

Auto Car Professional

846

99

12%

334

39%

99

12%

99

12%

116

14%

99

12%

Mail Today

709

61

9%

103

15%

108

15%

202

28%

235

33%

0

0%

Hindustan

557

89

16%

296

53%

55

10%

0

0%

0

0%

116

21%

Dainik Jagran

518

172

33%

118

23%

104

20%

52

10%

45

9%

27

5%

The Economic Times

505

153

30%

248

49%

29

6%

48

9%

25

5%

3

1%

Hindustan Times

461

0

0%

85

18%

134

29%

0

0%

243

53%

0

0%

Eenadu

398

14

4%

122

31%

109

27%

69

17%

84

21%

0

0%

DNA

374

212

57%

114

31%

0

0%

48

13%

0

0%

0

0%

 

 

 

 

 

 

 

 

 

 

 

 

The Chart  is based on raw data. the values can be changed.

Advertisements

Liked it! Leave a reply...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: