Reflection, Imitation, Experience
New Face Of ‘Social Recruiting’ – #CoolestInterviewEver
Exposing in a brighter and bigger way is the basic outcome of a perfect digital marketing campaign. Buzz and viral marketing definitely makes things more bigger and better within no time.
Recruitment and Money is definitely a big thing and when the concerned organization is HCL. No doubt, HCL’s #COOLESTINTERVIEWEVER was created to be a blockbuster on social media. It happened. Along with prominent print media coverage on Business Standard, Mint and online portals like Firstbiz, IT-Director.com. HeraldOnline.com etc on 12th February 2014, the campaign had gathered a major chunk of visibility from online and offline target group.
Simply participate and in addition to an opportunity to work on strategic projects with HCL, the winner will receive up to $75,000, as more specifically detailed in the terms and conditions, and access to an HCL leadership mentor in his or her particular field. One winner and 5 options to choose for the winner to explore in next one year!
Join as Ideapreneurship Evangelist, Big Data Guru, Hacker-in-Chief, Digital Voyager or Womenspiration. Such a broad aspect of exploring the world class learning facilities! So attractive!
Who can stop himself/herself participating?
The participating process was well buzzed on HCL’s twitter account.
Starting 10th February, till 17th 22.1k tweets!! What a trajectory!!
Easy participation, initially it was respond six consecutive questions and join the contest, now it is three questions. Anyhow these norms are managing the twitter feed and controlling the buzz. This ‘control’ factor is going to help measuring the campaign effectiveness.
Apurva Chamaria, director and head, global brand and digital marketing, HCL Technologies, said, “At HCL we always believe in creating ‘best in class’ or ‘first in class’ global campaigns and the #coolestinterviewever remains true to the spirit. We have pushed the boundaries of twitter as a platform and the response has been enormous. Both ITSA and Frog Ideas has done a phenomenal job of bringing the campaign vision to life.” The campaign has clocked the total global engagement of 1,13,575 (as on 17 February), including replies, tweets, re-tweets and favorites. “Organic reach of the campaign has been phenomenal. Spread across 102 countries, there was coverage of 220 million individuals. Asia has been the most responsive continent,” informed Chamaria. The number of participants has crossed 70,000 with people who were not on Twitter joining the platform to participate, he added.
Following few successful accounts in the contest, I have discovered, many of them just opened their account for only to participate this process! Now, I must say, these people are going to enjoy their twitter journey in a comfortable way. Such campaigns are definitely going to change the social media world; actually this media is meeting its ultimate concentration. I personally never felt such comfort on twitter ever, knowing my each word is going to be scrutinized well and reaching the world in seconds!
Here is the magic, HCL has done.
Now I am checking my twitter account in every 5 minutes for any updates. This is a way where interviewer is branding himself/herself. This is HCL’s ‘Employees First, Customers Second management philosophy’. Working in a big company with a dream profile and with the global leaders is a dream for everyone. Though the engaged people with this campaign are from different ages and profiles, many of them will not join HCL, or will search next company within a week, the prize money itself attracting the major population. Let’s see, how cooler it can be.